Save Wildflour!
The City of Yarra has forced the closure of Wildflour, reports this week’s Espresso section in Epicure, as the premise had permission to operate as a cafe but not a bakery. Pardon my ignorance, but WHAT is the difference?!
One of a handful of artisanal bakers in Melbourne, Wildflour had set tongues wagging about how good their bread was. I found out about them during a visit to Simon Johnson’s Fitzroy store where they were serving it to taste olive oils with. The bread impressed us so much that we had to ask the source. Unfortunately, we may never actually get to try their other baked goods if they don’t find a place soon. Call Tony Rees on 0404 729 458 if you can help.
I’d better hotfoot it down to Noisette in case the local council decide to close that down too…
May 23rd, 2007 at 6:10 pm
I don’t know the place (well, I’m not from Melbs) but I totally agree with you. What the HELL is the difference? That’s worthy of a street protest, I think!
May 27th, 2007 at 2:10 pm
I agree completely. It’s all just a load of crap. So they are allowed to make a sandwich but not the bread. What next!
May 27th, 2007 at 10:41 pm
I’ve been there before, yeah the bread’s good but they are in the backstreets of Fitzroy in a pretty much residential area, maybe that’s the reason?
For great sourdough there’s always Dench not too far away.
May 31st, 2007 at 9:17 pm
Tony makes the best rye bread in the city and the best pain au chocolat i have tasted outside of Europe. we need to do all we can to save this business – our palettes are at risk of being robbed of a genuine artisan bakery.
June 2nd, 2007 at 12:51 am
Really first class bread is surprisingly rare in this otherwise so gastronomically sophisticated city, and Wild Flour was the best of the small crowd of top artisanal bakeries. They are sorely missed.
Personally I find a sad irony in the fact that the historical character of Fitzroy comes precisely from the inter-mixture of residential and light industrial premises, and that it is this which has drawn in the very gentrifiers who are behind the ouster of Wild Flour.
Why can’t these people stay in Camberwell and Balwyn where they belong?
I’m sure the service is better in Maling Rd on a Saturday morning.
June 2nd, 2007 at 2:16 pm
yes, I’m sure there are factors that I am unaware of. As long as they are good reasons, & hopefully Wildflour can get established somewhere else.
June 26th, 2007 at 7:26 pm
Just thought I’d add a little note that Wild Flour are back in business … same great products just with some minor interior decorating changes.